Calvin Klein

CAMPAIGN // PHOTO DIRECTION // VIDEO EDITING // WEBSITE QUIZ

Holiday Gift Sets Campaign

Calvin Klein's holiday campaign Band Together featured a striking red ribbon that merged the theme of gift-wrapping with the brand's iconic logo step-and-repeat elastic. COTY Inc., the beauty company behind Calvin Klein's fragrances, approached creative agency, View Imaging, for support in conceptualizing and producing additional photo and video campaign assets for global retailers to showcase CK's fragrance gift sets on landing pages, product detail pages, and digital ads for TikTok, Instagram, Facebook, and Pinterest.

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4 unique concepts were pitched using the same key visuals of the brand campaign–glossy white backgrounds, festive holiday packaging, and 2-sided CK holiday ribbon. The approved concept was then produced across 10 sets through on-set photography direction and 3D rendering. Animation brought the ribbon to life by weaving around each product and bringing them together into each set's unique gift box. While maintaining seamless consistency with the brand campaign, 70 assets were produced over 8 weeks.