ZipRecruiter

ART DIRECTION // SALES ENABLEMENT // EVENTS // DIGITAL ADVERTISING // VIDEO

Enterprise

ZipRecruiter’s hiring solution for enterprise businesses showed potential for fast growth however it needed to be differentiated from the SMB product in order to generate leads with large-scale businesses.
 
Through a combination of industry-specific photography and a sophisticated palette with nods to the core ZipRecruiter branding, a brand vertical for enterprise was defined and spanned across all sales enablement, lead gen, digital ads, event activations, web, and swag for Enterprise Marketing. Messaging strategy focusing on features, testimonials, and industry-specific case studies was continually refined based on testing data.