View Imaging

BRAND STRATEGY // ART DIRECTION // STYLE GUIDE // WEBSITE

Rebrand

A boutique photo studio rebranded as a full service creative studio as they expanded their team’s capabilities. Still focusing on their heritage market of luxury beauty and fashion brands, the new offering would be positioned as a seamless extension of their client’s teams and their rebrand aimed to showcase their expertise beyond photography and showcase their expertise in designing for the expanding needs of e-commerce.

The unique typographic style compliments punchy headlines, along with a distinctive pop of electric lemon. Paired with expressive and bold photography amps up the drama to make a memorable impact in a crowded space. Crisp, 3D digital mockups with complimentary glowing gradient backdrops allow the studio to let their work shine in each visual.