Cerno is an artisan lighting design company based in Southern California. They requested a Lookbook to captivate prospective customers from a mix of high end developers, realtors, and interior designers. With a only a small budget and an existing library of clean, minimalist studio photos of their products, they wanted to infuse more of their California roots and brand ethos of sustainable practices and materials into the storytelling of the Lookbook.

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The story was centered around the concept "Inspired by Nature", in which stunning stock imagery of California landscapes was sourced and aesthetically juxtaposed with each product image. The idea not only connects the interiors to their surrounding landscapes, but the textures, colors, and light of the nature images compliment the expert craftsmanship and details of the lighting designs. The concept spanned to the brand's digital presence as well where animations of the image juxtapositions were featured across email marketing and organic social.